
Reorientation: Hello future
It rarely comes voluntarily. Sometimes it sounds promising, sometimes it masks a cost-cutting programme, and most of the time it is somewhat uncomfortable: reorientation.
Occasionally, we have no choice but to rethink our situation overnight because something is no longer working – a system, a supply chain or even our own body. Other shifts start small, with a vision but many rocks in the road, as the change is demanding or requires sacrifice.
Research, teaching and innovation thrive on our ability to be critical enough to recognise when we have reached a dead end. Hermann Hesse knew that a magic dwells in each beginning. And he was right: even though it takes courage and determination to leave behind what is familiar, we are usually rewarded, as working on new ideas also releases positive energy in a magical way.
In times shaped by disruptive technologies, reorientation is less a state than an attitude, one that is characterised by the ability to let go of the old while always keeping priorities in sight. Staying alert is essential. After all, the future will come regardless of whether we are ready for it or not.
Sara Blaser, External Publications Lead
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