“Not all students have to launch a start-up”

06.06.2025

Regula Jöhl has been President of the ZHAW since February 2025. In this interview, she talks about her first couple of months in office, an open university culture and what she thinks of the new university strategy.

Regula Jöhl, how have your first two months as President been? 

It has been an intense and great time. I have focussed mainly on visiting all of the Schools and getting to know as many people as possible. This provides a good basis for gaining an impression of the institution as a whole. I feel very welcome and have learned a great deal.  

Did anything take you by surprise during those visits?

Nothing came as a total surprise to me, but I did become even more aware of the enormous range of subject areas covered by the ZHAW. I was very impressed by just how much expertise there is at this university.  

How would you describe your leadership style?

I am very much a team player, as I am convinced that several heads are better than one when it comes to generating better ideas. Developing and pursuing goals together is essential for me, as is celebrating successes. I work on the assumption that everyone takes responsibility for their work, so I gladly give employees as much freedom as possible. I would like to promote a working atmosphere in which people communicate openly with one another and can also address difficulties. At the same time, I’d like to count on support for the decisions that I make. 

As President, your schedule must be very full. Given these circumstances, is it possible to maintain a dialogue and signal that you are approachable?

It goes without saying that I won't be able to speak personally with every member of staff. However, it is important to me to have enough room for dialogue with those individuals who report to me directly. Also, by attending events, I want to indicate that people can approach me.

«I am convinced that several heads are better than one when it comes to generating better ideas.»

Regula Jöhl

The revised university strategy came into effect shortly before you took office. Are you happy with the new focus on entrepreneurship or would you have chosen a different focus?

I could have vetoed it, if I had had any objections. However, I am very much in favour of the three strategic approaches: to be transformative, entrepreneurial and European. As a university, we have to be transformative anyway, constantly evolving and training specialists for a labour market that is continuously making new demands. For me, “entrepreneurial” means a basic mindset of staying flexible and constantly thinking about where we want to go, what new topics are emerging and how you can approach, implement and connect them in a meaningful way. It does not mean that all students have to launch a start-up – although a few start-ups are, of course, great. What is much more important, however, is that we adopt an entrepreneurial mindset that sees us critically scrutinise the status quo, explore opportunities for improvements and remain agile. And, to me, being “European” means that we take responsibility for preparing our students and our participants in advanced education for the international labour market. Our international relations should not just be limited to Europe, but I do think that it is right to place our focus here.

A current ZHAW campaign is aiming to motivate employees to travel abroad by public transport rather than by plane. In your view, how can the balancing act between expanding the university’s international relations and reducing air travel be achieved?

I would not ban air travel altogether. That would neither be helpful nor appropriate. International networking is important for us as a university. However, we should also increase awareness of how we can use resources responsibly. Once projects have been set up and personal contacts established, a great deal can be done online. I see adopting and encouraging this type of cooperation as the right way forward for us. 

What are the most important skills that a university should be teaching its students in the age of artificial intelligence?

It is key that we teach students how to use AI tools and, at the same time, that they should also critically reflect on them. AI does not change the fact that in every field, students still need to acquire a solid foundation of specialised knowledge, and that they have to do so themselves. They need to be aware of where AI can be used meaningfully and how it will change the way they work.

The Federal Council has announced major reductions in funding for education with the 2027 relief package. What is your reaction to this?

Basically, the realisation that things are likely not to continue as lavishly as before. However, I am not worried about the ZHAW. It demonstrated both resilience and flexibility during the pandemic. Nevertheless, the question of how to deal with changing funding is something we have to ask ourselves continuously – we will just have to do so more intensively now. And just to make it clear, we have never had endless resources at our disposal.

«Adopting an entrepreneurial mindset that sees us critically scrutinise the status quo, explore opportunities for improvements and remain agile is important for me.»

Regula Jöhl

Where would you prioritise budget cuts and where would you make cutbacks?

That is not a question I can answer in general terms. I would not set the same priorities for every School because they differ too much. We would have to decide on a case-by-case basis which specific measures are needed in each area in order to maintain quality. 

Where do you see untapped potential at the ZHAW?

I think there is a lot going on. However, there is always more to be gained. I am thinking, for example, of our membership of the European university alliance EELISA, which is still very young. We can also certainly exploit even more synergies between our strategic focus areas, such as digitalisation and sustainability. It is worthwhile to focus on one topic for a while and then to apply the insights to other areas and set new priorities.

If we were to sit down together again in a year’s time – what would tell you that it has been a successful first year in office?

My priority is getting to know the ZHAW well and that we manage to grow together as a team and to form a shared vision of where we want to go. If I can look back and see that we have already made a difference and achieved something, that would signify success for me.

About the person 

Regula Jöhl studied biotechnology at ETH Zurich and obtained her doctorate in applied microbiology at the University of Basel. After working at ETH Zurich and the Eastern Switzerland University of Applied Sciences, she has held leadership positions at the Kalaidos University of Applied Sciences and was subsequently Director of the School of Business at the University of Applied Sciences and Arts Northwestern Switzerland. She has also been involved in promoting start-ups for more than 20 years, for example as a jury member for Venture Kick and the SECO Start-up Fund.

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